PALATABILITY
At HOWBONE we ensure a 360° wide market, with an in-depth and comprehensive understanding of pet owners' consumption trends, global FMCG trends, and current flavors or ingredients.
The eating experience of pets is directly related to the numerous sensory stimuli brought by food. In fact, each feeding step reflects the sensory attributes of the food that affect the pet's eating behavior, thus demonstrating palatability.
So obviously, in order to achieve a high level of palatability, making sure that the attributes of the food meet the pet's expectations is essential.
In the process of pursuing high palatability, palatability enhancer is indispensable. With more than 17 years of experience in palatability research, HOWBONE is an expert in helping to make pet food more appealing.
Palatability experts use advanced biotechnology, including hydrolytic and Maillard reactions, to release from natural ingredients odor and flavor compounds that appeal to the appetites of dogs and cats.
Of course, pet snacks consumption is an indicator of how palatable a product is to pet owners.
But beyond that, pet owners also place a high value on whether pet snacks leads to positive and meaningful pet behavior, which is seen as a sign of enjoyment and happiness.