»IT’S AN INNOVATIVE BRAND«
Our owner Mr. Bill Zhu realized his dream of be kind to pets, he gave full play to his rich Chinese medicine knowledge and modern technology to create innovative products for pets as rewards under the brand HOWBONE. We keep on pace of the times to apply the traditional good taste receipts of food, introduce the high-quality and healthy materials and learn the advanced knowhow to develop our range of products.
With high-quality products for dogs and cats as well as good service, this innovative brand grew step by step to become a world-wide famous brand in the pet industry. Our HOWBONE team members of around 100 committed employees who share the passion for the brand and love people and love animals will put great efforts to create every possibility into running this innovative brand to serve customers from all over the world.
»In the development of new products, it is always our intention to use high-quality and healthy ingredients to create the best flavours snacks to bring pleasure and good experiences to our pets and owners.«
HIGH QUALITY
Our brand HOWBONE complete assortment currently comprises more than 50 items for dog and cats, all products produced here in the people of republic of China. When developing new items, it is always our intention to do with ORIENTAL WISDOM and use high-quality and healthy ingredients to create the best flavours snacks to bring pleasure and good experiences to our pets and owners.
Our brand HOWBONE is enjoying increasing popularity all over the world with exported to around 50 countries. High quality in production, innovative thinking in development and best service for satisfied customers- it is what HOWBONE has stood for since all the way along.
BRAND VISION
Our philosophy
“We want to set the highest standards
flavour for pet snacks.”
Our passion for the best flavour, our outstanding product knowledge and our joy in delicious food is our driving force and defines the highest demand we set for ourselves. As an innovative brand, we are committed to creating delicious and novel products.
Our key objective
“We want to be market leaders in the best flavour snacks.”
In these times of anonymous, mass-produced goods, flavour does not mean a luxury, but rather the individual requirement to provide something special when it matters. It is an expression of dedication, passion and confidence. That’s why quality is our highest goal and it defines our approach. We pursue this requirement without making any compromises – without exception and in detail. As a responsible company, we are focused on high-quality production methods – our customers notice this too in every HOWBONE product.
Our general principle
“We live the best flavour snacks in everything we do.”
Our passion for the best flavour snacks doesn’t just apply to our products. We want to bring joy to people and animals and visibly express their profound bond. Our understanding of the delicious snacks also determines our interpersonal communication. You can rely on us, on those who work for HOWBONE, and the products we make. Always
»This quality is a visible sign of respect, love and responsibility towards animals.«
Highlights 2021
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